Imbibe 2010 is an intelligent, new exhibition for anyone who buys or serves drinks within the licensed trade and is keen to improve their drinks offering and knowledge.

Practical ideas to increase sales

An exhibition with a mission, Imbibe 2010 will fill you with practical ideas to help improve customer experience in your establishment and ultimately increase sales, margins and profit. Uniquely, Imbibe 2010 is the only exhibition that is wholly focused on improving your entire drinks list — from wines, spirits, cocktails and beers to soft drinks, mixers and waters.

Who should attend?

Imbibe 2010 is designed for drinks buyers, pourers and customer-influencers from a wide range of on-trade establishments including bars, restaurants, gastropubs, hotels, nightclubs, private members clubs, private sports clubs, venues and caterers — as well as specialist, independent retailers.

A unique opportunity

Harnessing Imbibe Magazine's market-leading experience in the drinks industry, Imbibe 2010 will be a unique opportunity to meet premium drinks brands and suppliers in a stylish, professional, creative environment.

Register for your free ticket today

Register today and join the Imbibe community on 13th & 14th July 2010 at Earls Court 2, for a dynamic and engaging show, full of inspirational ideas and demonstrations, tastings and informative seminars.

View our sample list of exhibitors.

Show Opening Times:

  1. Tuesday 13th July:
    10:30am - 7pm
  2. Wednesday 14th July:
    10:30am - 6pm
Imbibe 2010 will be a chance for us to all catch up and see how we can move the industry forward. Andrea Montague,
Bar Manager,
Callooh Callay
All round exper­ience is very impor­tant for staff. Imbibe 2010 will give them the opportunity to step outside their comfort zone. Hamish Ander­son,
Head Som­melier and Wine Buyer,
Tate Restaurant
Imbibe is very well respected in the on-trade so I am confident people will make the time to attend — I can't wait to go! Emily O'Hare,
Sommelier,
River Cafe
I'm looking forward to networ­king with sommeli­ers to see what they're doing and what I can learn. Gearoid Devaney,
Head Sommelier,
WineLife
Imbibe 2010 is going to be a great exhibition with lots of new things to check out. I will definitely be attending Scott Wallace,
Mixologist,
Rotunda
Imbibe 2010 is going to be one of the best shows this year Steffin Oghene,
General Mana­ger,
Green & Red
Imbibe's tastings are the only ones I attend, so I'm really looking for­ward to the exhibition. Igor Sotric,
Wine Buyer,
China Tang at The Dorchester
The event of the year for the on-trade, packed with a lot of features, tastings and people to meet. Andrea Bricca­rello,
Wine Buyer,
Galvin Restaurants
Imbibe 2010 will bring the spirits industry to the forefront. Ian Burrell,
UK Rum Ambassador
Imbibe 2010 videos How to get to Imbibe 2010 Register for Imbibe 2010
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In association with: British Hospitality Association

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