About Us

Magazine, website, exhibition & events for on-trade drinks professionals Imbibe Magazine

Since its launch in March 2007, Imbibe magazine has rapidly established itself as the UK’s leading publication for on-trade drinks professionals in premium establishments. Published bi-monthly by Square Meal Publications, Imbibe has an ABC-audited circulation of more than 15,000 drinks buyers, pourers and customer influencers. The magazine’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

With a core team that includes Simon White, Mark de Wesselow, Hannah Tovey, Chris Losh, Alice Lascelles, Julie Sheppard, Clinton Cawood and an impressive roster of columnist bartenders and sommeliers, Imbibe is brought to you by a team that collectively boasts over a hundred years of on-trade drinks industry experience and knowledge.  

Besides Square Meal and Imbibe, the team has experience of working on other prestigious titles, such as Decanter, Drinks Business, Harpers, Wine International, Wine & Spirit International, Time Out, Just Drinks and IWC.  

This collective experience has enabled Imbibe to develop a strong and engaged relationship with the on-trade – one that is responsive both to the information needs of on-trade professionals and communication needs of premium drinks brands.

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Imbibe Live

Imbibe Live is the intelligent, annual exhibition for anyone who sources, buys or serves drinks and other related products within the licensed on-trade and is keen to improve their offering and knowledge. Imbibe Live is the one and only event that focuses on the entire world of on-trade specific drinks – from wines, beers and spirits, to cocktails, soft drinks, mixers, tea, coffee, waters and other associated products.

Imbibe Live 2013 welcomed over 9,000 top on-trade buyers, managers, owners and key pourers from around the UK. Visitors were introduced to 1,000+ drinks brands and attended nearly 60 different tastings, demonstrations and seminars.

Imbibe Live 2014 will return on 1 & 2 July. Don't miss the opportunity to visit a dynamic and engaging exhibition, full of inspirational ideas, invaluable networking opportunities, and an unrivalled tasting and education programme.

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The Imbibe Family

Imbibe has a winning heritage, stemming from a range of successful titles published by Square Meal Publications.

Square Meal 2013, the 24th edition of Square Meal’s popular annual Restaurants & Bars guide, was published in December 2012. The annual guide continues to occupy a leading position in the market, boasting an ABC-audited circulation of over 104,000 bar and restaurant-goers.

Square Meal’s magazines, Square Meal Lifestyle and Venues & Events, are published each year in Spring, Summer and Autumn, and the award-winning www.squaremeal.co.uk website receives over 30,000 visits every day.

Square Meal’s exhibition, Square Meal’s Venues & Events, attracted some 7,430 (ABC-accredited) visitors over two days on 19th & 20th September 2012, and will return to Old Billingsgate for a 9th consecutive year in September 2013.

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