About Us

Magazine, website, exhibition & events for on-trade drinks professionals Imbibe Magazine

Since its launch in March 2007, Imbibe magazine has rapidly established itself as the UK’s leading publication for on-trade drinks professionals in premium establishments. Published bi-monthly by Square Meal Publications, Imbibe has an ABC-audited circulation of more than 12,000 drinks buyers, pourers and customer influencers. The magazine’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

 With a core team that includes Simon White, Mark de Wesselow, Hannah Tovey, Chris Losh, Alice Lascelles, Julie Sheppard, Clinton Cawood and an impressive roster of columnist bartenders and sommeliers, Imbibe is brought to you by a team that collectively boasts over a hundred years of on-trade drinks industry experience and knowledge.  

Besides Square Meal and Imbibe, the team has experience of working on other prestigious titles, such as Decanter, Drinks Business, Harpers, Wine International, Wine & Spirit International, Time Out, Just Drinks and IWC.  

This collective experience has enabled Imbibe to develop a strong and engaged relationship with the on-trade – one that is responsive both to the information needs of on-trade professionals and communication needs of premium drinks brands.

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Imbibe 2010

Imbibe 2010 is an exciting new exhibition, launching in 2010, with the specific purpose of bringing premium drinks brands and key on-trade decision-makers together under one roof.  

The show will build on the enormous success of Imbibe magazine by showcasing drink brands from all the main drinks categories to a select audience of on-trade professionals with decision-making responsibilities.  

Imbibe 2010 will take place at Earls Court, London on 13th & 14th July 2010.

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Square Meal Publications

Imbibe has a winning heritage, stemming from a range of successful titles published by Square Meal Publications.  

Square Meal 2009, the 20th edition of Square Meal’s popular annual Restaurants & Bars guide, was published in December 2008. The annual guide continues to occupy a leading position in the market, boasting an ABC-audited circulation of over 102,000 bar and restaurant users.  

Square Meal’s magazines, Square Meal Lifestyle and Venues & Events, are published each year in Spring, Summer and Autumn, and the award-winning www.squaremeal.co.uk website receives over 30,000 visits every day.  

Square Meal’s award-winning exhibition, Square Meal’s Venues & Events, attracted some 7,000 (ABC-accredited) visitors over two days on 23rd & 24th September 2009, and will return to Old Billingsgate for a sixth consecutive year on 22nd and 23rd September 2010.

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