Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals.

To put the Imbibe philosophy in a nutshell, we like to think that we’re not just reporting on what’s happening across the on-trade, we’re helping to drive an agenda for excellence

Published bi-monthly by Square Meal Publications, Imbibe has an ABC-audited circulation of more than 15,000 drinks buyers, key pourers, owners, managers and customer influencers.

Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

With a core team that includes Chris Losh, Julie Sheppard, Clinton Cawood, Laura Foster, Gaëlle Laforest, Sonja van Praag, Simon White and Mark de Wesselow, and an impressive roster of columnist bartenders, sommeliers and specialist journalists, Imbibe collectively boasts hundreds of years of on-trade drinks industry experience and knowledge.

This collective experience has enabled Imbibe to develop a strong and engaged relationship with the on-trade – one that is responsive both to the information needs of on-trade professionals and communication needs of premium drinks brands.

Imbibe has a flourishing online presence with its responsive website and regular email newsletters, and its social influence is growing all the time, particularly through Twitter and Facebook.


Imbibe Live

Imbibe Live is the intelligent, annual exhibition for anyone who sources, buys or serves drinks and other related products within the licensed on-trade and is keen to improve their offering and knowledge.

Imbibe Live is the one and only event that focuses on the entire world of on-trade specific drinks – from wines, beers and spirits, to cocktails, soft drinks, mixers, tea, coffee, waters and other associated products – all with a view to how they can enhance customer experience at the same time as establishing profitability.

Imbibe Live welcomes 10,000 top on-trade buyers, managers, owners and key pourers from around the UK. Visitors are introduced to 1,000+ drinks brands and there are around 80 official tastings, demonstrations and seminars.

Imbibe Live is based at Olympia at the end of June/beginning July (depending on the year). Don’t miss the opportunity to visit a dynamic and engaging exhibition full of inspirational ideas, invaluable networking opportunities, and an unrivalled tasting and education programme.


The Imbibe Family

Imbibe’s winning heritage stems from a family of successful titles published by Square Meal Publications.

SquareMeal.co.uk occupies a market leading position in the restaurant and bar guide market, and its printed guides boast an ABC-audited circulation of over 101,000 bar and restaurant-goers.  Its Venues and Events Guide targets event-organisers.

Square Meal’s magazines – Square Meal Lifestyle and Venues & Events – are published each year in Spring, Summer and Autumn.

Square Meal’s exhibition, Square Meal’s Venues & Events, attracts over 7,000 visitors to Old Billingsgate during two days in September each year.