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ICE Awards 2010

Cognac and Armagnac

Welcome to our third Imbibe Club Elite awards…


ICE is the competition where we at Imbibe magazine put some of the top champagnes and spirits in the world to the test to help you decide what you should be stocking at the northernmost reaches of your list. I know, I know, we’re too good to you...

In our quest for quality, we make only one important proviso: that all the entries are readily available to the on-trade. So, there are no weird and wonderful limited releases, only great stuff that you can buy now.

And if you think there are one or two big names missing, it’s either because they were asked to participate but refused, or because they entered but weren’t the star performers.

Obviously, in tasting the best of the best you have to be careful about what you allow in, and our selection criteria were rigorous. For drinks such as cognac, tequila or champagne, we used their ready-made age classifications; for others, such as gin or blended scotch we set a minimum price.

We ran the awards the same as usual. To begin with, the entries were bagged-up, tasted blind and scored out of 20 by each of our judges. Then, the bags came off and each bottle was awarded a further score out of 10 for the premiumness of its look. The combined ‘taste and look’ scores gave each bottle its overall ICE total, and we’ve recorded the top few in each category.

Why should a product’s appearance count towards its score? Because when a customer shells out big money for a luxury bottle, he or she wants a product that looks as good as it tastes.

We hope the following 20 pages help you in your quest to sell the best of the best.

Chris Losh, editor, Imbibe


COGNAC

Overall marks were very high for this tasting, so no surprise that the results were tight. In terms of taste, first to last place were separated by just over 10 points, with three jointly sharing second spot. As Garry Clark, from the Chester Grosvenor put it: ‘There were no bad drinks here; it was really a question of which style the tasters preferred.’

Olivier Gasselin reckoned there were two key styles: those that were ‘modern and easy drinking’ and those that were ‘more multilayered with more finesse’.

With the panel finding it hard to separate the submissions on taste, the ‘look’ part of the ICE judging acquired added significance. This, at least, is fitting, since premiumness of presentation is arguably more important in cognac than any other brown spirit, and our tasters were not shy of a bit of bling.

The Martell and Hennessy XOs were the two clear winners when it came to looks, and this, given how tight the tasting section was, propelled them to the top two slots.

The Martell wasn’t the most elegant cognac on display, but it was big, showy, hearteningly soft and delivered a really satisfying mouthful. Nobody who ordered it could feel short-changed either by the ostentatious bottle, or the full-on, rich, sweet old cognacs in their glass.

With many thanks to St James’ Hotel and Club for hosting the tasting


BEST BY TASTE
1 Rémy Martin XO
2= Méry XO
2= Frapin VIP XO
2= Martell XO
BEST BY DESIGN
1 Martell XO
2 Hennessy XO
3 Rémy Martin XO

ICE WINNER

Martell XO

Deep and rich, this is all plum cake, tobacco leaves and dark sugar. Robust and masculine, both in look and taste, its chocolate and orange flavours provide a dense, mouth-filling palate that is rich and satisfying rather than subtle. Nobody will ever feel short-changed with either the spirit or the highly distinctive (and clearly expensive) bottle.

Pernod Ricard UK, 020 8538 4484


ICE RUNNERS-UP

2nd Hennessy XO

Floral, violet and even citrusy, this is an elegant example of an XO. Plums and chocolate build on the palate, but they are always underpinned by an elegant chalkiness that hints at a lot of Grand Cru grapes. Tasters liked the look, too.

Moët Hennessy UK, 020 7235 9411

3rd Rémy Martin XO

Sweet, floral top notes broaden into a sweeter mid-palate of apricots, caramelised orange and crêpe suzette with vanilla ice cream. Multilayered and classic, with a very long finish. Timeless design.

First Drinks Brands, 02380 312 000


the judges

Left to right: Garry Clark, Chester Grosvenor Mark Jenner, The Coburg Olivier Gasselin, Bluebird Café Chris Losh, editor, Imbibe Nigel Lister, consultant

JUDGES’ COMMENTS

Garry Clark
Chester Grosvenor

‘The standard of the cognacs was very impressive. The overall quality was good – the variations were ones of style.’

Nigel Lister
Consultant

‘The cognacs were very consistent. There weren’t any that were below par, and you get a lot for your money, too. They’re pretty good value, even at these prices.’

Mark Jenner
Coburg

‘Though there were some great examples here, for what you pay per shot I might expect a bit more.’


ARMAGNAC

Armagnac deserves its artisanal image, as anyone who’s ever stood in a small Gascon garage watching a Lilliputian-sized still turn out niggardly quantities of eau-de-vie will agree. But how does this rougher-and-readier image work when it comes to very rare, old, expensive bottles?

Previous ICE tastings have seen marks varying far more for armagnac than cognac – both upwards and downwards – with the somewhat less-polished tones occasionally veering off into plain weird. And with 15 marks separating first place from last, this was broadly the case again here.

Yet when the spirit gets it right, as some of the entries here most definitely did, it is capable not only of hitting the heights, but of doing so with a more affordable insouciance that can win over the most sceptical taster.

And anyone who needed proof of the drink’s capacity for astonishing longevity needed only to taste the 50-year-old bottle of Darroze – a drink that was just starting to dry out round the edges, but clearly had many a good few years ahead of it. The 20- and 30-year-old offerings, meanwhile, were more or less felt to be at their peak, so no surprise that this is where marks tended to be highest.

‘There was a lot of vibrancy and character,’ said Chester Grosvenor’s Garry Clark. ‘They all had their own flavour profile and character, and a lot of presence on the palate.’

Sadly, this description couldn’t apply to the Château de Laubade, which was suffering from cork taint. A double shame, since its fancy bottle gave it a high score in the ‘design’ section, and a good ‘tasting’ score might have seen it win. Certainly, it’s atypically fancy look gave it real standout among its more artisanal competitors.

With many thanks to St James’ Hotel and Club for hosting the tasting


BEST BY TASTE
1 Castarède 1979
2 Delord 1988
3 Darroze 1959
BEST BY DESIGN
1 Château de Laubade Extra NV
2 Darroze 1959
3 Delord 1988

ICE WINNER

Castarède 1979

Along with rich, honeyed, dried fruit, there are dark, bitter chocolate and roasted coffee-bean characters, but also something funkier and more savoury here. Leather, boot polish, Bovril, tobacco, wet earth – it’s a hugely complex armagnac that really takes the drinker on a journey.

Enotria, 020 8961 4411


ICE RUNNERS-UP

2nd Delord 1988

Deep, rich, coffee, chocolate, cocoa and treacle-tart flavours. Sweet butterscotch, with a cedary/minty top note that leavens the richness somewhat. Long, chunky finish that simply cries out for a cigar.

French Coq, 01903 256384

3rd Darroze 1959

Intense, complex, and clearly very old. Fudge, toffee, sugar and Demerara sugar, but alongside the dried rancio fruit are other more resinous tones. ‘Like an old lady’s sideboard stuffed full of figs and Christmas cake,’ said Chris Losh. Long, subtle
and old-school.

Les Caves de Pyrène, 01483 538820


the judges

Left to right: Mark Jenner, The Coburg Garry Clark, Chester Grosvenor Chris Losh, editor, Imbibe Olivier Gasselin, Bluebird Café Nigel Lister, consultant

JUDGES' COMMENTS

Mark Jenner
The Coburg

‘The older vintages are better value for money than the young ones, and you might be able to tempt guests into a second glass with them. I liked the hand-written old-school labels.’

Garry Clark
Chester Grosvenor

‘There was a lot of vibrancy and character in these. A lot of presence on the palate.’


Editorial feature from Imbibe Magazine - January / February 2010

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