Ivan the Terrible recently underwent a packaging overhaul, giving the Russian vodka a more modern feel, and designed to enhance the brand’s luxury credentials.  

The new look reinforces Ivan’s unique quality, heritage and authenticity message and further differentiates it from the competition,’ said Dimitri Chebotarev, CEO and founder of the New Muscovy Company. ‘Ivan the Terrible is a brand with massive potential and the new branding and communications campaign will help it grow international market share.’  

RRP £36.99, International Spirit Brands, 020 8275 4489

1 comment

Somebody 01-04-2010

Also terrible spelling. Ivan in Russian is spelled Иван.

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