Whether fancy yourself a cocktail ‘artist’ or a straight-talking bartender, Italicus is offering industry innovators the opportunity to create an aperitivo masterpiece at its Art of Italicus Aperitivo Challenge.
Setting the bar
The Italian brand’s new competition asks bartenders to dream up an art-inspired aperitivo cocktail using 30ml of its Rosolio di Bergamotto spirit, along with no more than four other ingredients. Recipes must include measurements, garnishes, glassware and presentation suggestions.
Winner takes it all
Eight finalists will be chosen to compete in the UK national final in September, where they will present their aperitif creations to a panel of judges. The champion will win the title of UK bar artist of the year and work experience at American Bar at the Savoy in London.
They’ll also get the chance to compete at the global competition in Milan in November 2018. There, the ultimate winner will be crowned the world’s bar artist of the year – and their spoils include a three-city tour of Europe, working guest shifts in top bars.
How to enter
Applications are open now until 31 July. Interested bartenders are asked to submit their recipes online.Enter here