After a powerhouse 2017, full of launches, rebranding and competition. Southern Comfort has announced its legendary Southern Showdown is open for entries.
Competing for the chance to win an awesome trip to its home of New Orleans (we know, we’ve been on it), the Southern Showdown challenges bartenders to recreate the spirit of their own hometown, in a cocktail.
Now in its third year, the competition requires each cocktail to include the bartender’s choice of either Southern Comfort Original, Southern Comfort Black or Southern Comfort 100. Entrants are also encouraged to use bespoke and local ingredients in their recipe.
Six regional showdowns will take place across the UK. in Scotland, the North, Midlands, South Coast, west and east London. The winner of each heat will go on to compete aboard the Mississippi-style Dixie Queen riverboat on the Thames.
Following the final, the winner and two runners up will win a VIP trip to New Orleans in July, including tickets to Tales of the Cocktail. While in NOLA, the UK winner will take on the Irish and Australian champions in the Grand Final.
You have until 30 March to enter.Enter here