Non-alcoholic spirit, Borrago, launched earlier this year, has launched a campaign for Spring and Summer aimed at saving bees that pollinate botanicals used to make the drink.
Bees have been under threat for the past few years due to reduced habitat and pesticides and help pollinate a number of crops and botanicals needed for a number of products sold in the on-trade.
Borrago founder, Tom Tuke-Hastings said: “Bees are surprisingly important to producing Borrago and without them we would have massive worldwide food shortages. We therefore think it’s incredibly important for us as a brand to do something to help them.”
This spring and summer they are giving away 80,000 borage seeds, one pack with every bottle sold from their website.
Not only is the Borrage flower is the inspiration for their logo but is also called the Bee flower. They have started their first hive and will promote the campaign on their stand at Imbibe Live this July.