Hop and tail: White Rabbit makes UK debut at Imbibe Live

In exciting news for the beer contingent, New Zealand brewery White Rabbit will make it’s UK debut at the show alongside Australia’s Little Creatures.

Imbibe Live is always delighted to host product launches and new companies, and the Kiwi ales are certainly travelling a long way to be sampled in Britain for the first time.

With the tagline: ‘Fermentation with Imagination’, brewers at White Rabbit aim to take drinkers to wonderland with curious are flavoursome beers.

‘Not one to be constrained by expectation, we balance both Old World techniques and New World thinking in our process,’ the company says.

‘Inspired by the Belgian brewers of old and propelled by the possibilities of modern technology, our ales are rooted in history but remain firmly in the New World’.

A dark, white and pale ale make up the New Zealand brewery’s core range, augmented by seasonal specials. It claims its ales are complex and boundary pushing while remaining extremely drinkable, and we can’t wait to put that to the test at the show.

Visit Little Creatures and White Rabbit on stand E31