Imbibe live 2011 show video
What's On
Imbibe Live is packed full of special features to ensure that you get the most from your visit.
These include tastings across all drinks categories, including some rare and innovative products. There will also be talks from industry experts, giving you free business advice and inspiration to take back to your establishment.
No other UK drinks exhibition offers such an enormous selection of features packed with practical ideas that are easy to implement. So make sure you take full advantage of what's on offer.
2012 Programme
- Tuesday 3 July: 10.30 – 18.00
- Wednesday 4 July: 10.30 – 17.30
Imbibe Live 2011 offered a programme of insightful seminars & workshops with industry experts, unique & rare tastings, plus competition finals and demonstrations. Stay tuned for the programme for 2012!
Liquid Profits
Need ideas on how to develop your business? Want tips on the best routes to market? Our series of talks will advise you on how to move your business forward and make more money through wet sales. Let the imbibe team of experts guide you through the 'quick wins' and give you practical advice to increase profitability.
Taste Zone
Prepare your palate to taste an exciting and eclectic selection of wines, beers and spirits and let our experts guide you through flights of rare and unusual drinks. The Taste Zone will also feature a food and wine matching area, where experts will be on hand to advise you on pairings and perfect combinations.
Wine World
Wine World will invite you to discover or re-discover great classics as well as vibrant new offerings, providing a programme of educational tastings and fascinating flights. You'll also have access to a sneak preview of a large selection of this year's Sommelier Wine Awards winners - wines available exclusively to the on-trade and voted for by the UK's top Sommeliers.
Shake It!
Bored of mixing mojitos? Need to soup up your cocktail list? Visit Shake It! our very own mixology lab, to find out what's hot in bartending right now and for 2012. Try your hand at the latest mixology techniques or learn how to mix old classics that pack a 21st century punch.
Leading industry experts will be on hand to guide and teach you how to implement your new ideas into a working bar environment.
Visual demonstrations, tasting sessions and discussion-led general bartending sessions will give you valuable transferable knowledge to take back to your bar and impress your customers.
Water Bar
Rehydrate and chill out at the Water Bar. With such a packed show and so many suppliers to meet, keep yourself sharp and focussed by taking time out with unlimited complimentary water. A great place to rest tired legs and meet contacts.
Centre Stage
The epicentre of Imbibe Live, Centre Stage will be overflowing with must-see competition finals, demonstrations, tastings, talks and more. Don't miss the final of Imbibe's Bartenders vs. Sommeliers Challenge, and much more.
A complete programme schedule will be available soon,
please check back.
SHOW DETAILS: 3rd & 4th July 2012
Olympia Grand Hall, Olympia Exhibition Centre, London, W14 8UX
