
Who should visit?
Anyone who sources or serves drinks within the premium licensed on-trade and is keen to improve their drinks offering and knowledge should attend Imbibe Live
Imbibe Live is designed for wine buyers, wine waiters, owners, proprietors, bar managers, bartenders, beer buyers, drinks buyers, F&B Managers, general managers, landlords, mixologists, restaurant managers, sommeliers and spirits buyers.
Imbibe Live will actively help drinks staff in the following types of establishment build on their skills and make a positive contribution to their business: restaurants, bars, caterers, gastropubs, head offices, hotels, independent retailers, members clubs, nightclubs, premium pubs, private clubs, private sports clubs and specialist drinks shops.
Benefits of visiting Imbibe Live
- Looking to source new products?
- Want to increase your knowledge of drinks?
- Need creative but practical ideas to help improve your customer offering?
- Want to find how to make a positive impact on your establishment's bottom line?
Then make sure you attend Imbibe Live
This ground-breaking exhibition will fill a void as the only exhibition to focus on the full spectrum of drinks served by most establishments including wine, spirits, beer, soft drinks, water, coffee, purees, fortifieds, mixers and syrups.
Other benefits of visiting include:
- Find out new ways to increase profits from drinks sales
- Taste and learn about new products that will excite your customers
- Pick up hundreds of practical ideas that are easy to implement
- Listen to thought-provoking talks from leading drinks experts
- Network with peers and industry players from all the different drinks sectors
- Be inspired by Imbibe's creative out-of-the-box thinking
- The right environment to learn, connect & make decisions
- Tap into the latest trends & products
- Have your list assessed by industry experts
- Take part in tastings covered by Imbibe Magazine
- Get bespoke advice from the Imbibe team

The right people and the right brands - I loved it!Joel Lawrence,
Bar Manager,
St. James's Hotel and Club
The seminars will teach you about new things but in a way that's informative and not too technical.Hamish Anderson,
Head Sommelier and Wine Buyer,
Tate Restaurant
The event of the year for the on-trade, packed with a lot of features, tastings and people to meet.Andrea Briccarello,
Wine Buyer,
Galvin Restaurants
Fantastic for learning about new brands. I learnt so much about the production, history and best way to serve drinks. It was a brilliant show from an educational perspective.Ed Bolling,
General Manager,
Ironmongers' Hall













