A recent rebrand and partnership with the Royal Navy has doubled turnover at Dorking Brewery and inspired a major crowdfunding campaign to triple capacity.
Designed by Progression of Capel, the rebrand has rolled out onto everything from vehicles to packaging. ‘With the help of Progression we have a new, exciting, and fresh look for the new beers we have introduced,’ Tom Mahoney, lead brewer at Dorking Brewery said. ‘The feedback from customers has been great. We have seen a significant increase in sales since launching our new branding and beers.’
The independent brewery in the heart of Surrey was recently tasked with coming up with one of the first new beers for the Royal Navy in more than 40 years. Dorking Brewery MD Neel Singh was well placed to do this after serving 10 years as a Royal Navy reservist. During this time, Singh has been on two tours of duty, most recently on board HMS Bulwark, helping the migrant crisis in the Mediterranean.
‘It has been great to launch a new beer, specific for the hardships of being away from home,’ Singh said. ‘Defaulters IPA is the name given for misdemeanour crimes conducted by sailors. This could include missing duty, or perhaps partying too hard. The name has been a great success. On top of this, more than 5% of all sales go directly to the Royal Navy and Royal Marines Charity. This is helping to fund vital work for service personnel and their families.’
Dorking Brewery supplies a range of beers across cask, can, bottle and keg.