With a host of beer multinationals making strides to become more sustainable, brewing giant AB InBev has announced it will brew its most valuable beer brand Budweiser in the UK with 100% renewable electricity by 2020.
The company has signed a 15-year agreement with Lightsource BP, Europe’s largest solar energy company, according to which the energy company will set up and operate solar installations at both AB InBev’s main UK sites, Magor, South Wales, and Samlesbury, Lancashire. The electricity generated by the installations will be equivalent to that needed to power 18,000 homes.
Other global brewers are similarly investing in sustainability, either reducing their CO2 emissions or limiting wastage and water consumption. Heineken has been sourcing 79% of the fruit for its cider brands from sustainable farms since 2017, while Carlsberg announced earlier this year that it is planning to reduce the plastic used in traditional multi-packs by 76%, using a newly-developed recyclable glue. According to AB InBev’s Sustainability Goals global programme, all its purchased electricity will be renewable by 2025.
All Budweiser made and sold in the UK will bear a symbol (pictured above) to show it’s been brewed with 100% renewable electricity. The symbol is already in use on Budweisers in the US. The symbol is freely available to other businesses, who’re using 100% renewable electricity.
‘This deal is about driving positive change in what people buy in their weekly shop, order in the pub or drink with friends,’ said AB InBev’s zone president for Europe Jason Warner. ‘We want to build a movement towards celebrating and growing renewable electricity, and are asking our consumers, customers, colleagues, business partners and fellow companies to join us.’