From seasonal brews to new beers inspired by classics, this month sees the launches of a variety of lagers, ales, stouts and more…
AB InBev to launch Italian craft lager in UK on-trade
AB InBev is launching its golden Italian craft lager Lisa in the UK, exclusively on draught in the on-trade, in October.
At 5% abv, it is the first lager from Birra del Borgo, a brewery in Borgorose in the Lazio region of Italy, which sits within ZX Ventures, AB InBev’s global growth and incubator group.
Using ancient styles of brewing and borrowing techniques from the wine world, Lisa has a crisp but smooth taste thanks to the use of Senatore Capelli wheat and orange peel in the brew. It has flavours of honey balanced with a soft bitterness and a clean, dry finish.
The brand has seen growth of 140% in Italy (actual versus budget) between April and August 2018. In the UK, it is aimed at premium, food-led pubs, bars and restaurants.
Jason Warner, UK president of AB InBev, said: ‘We know that consumers are choosing more premium options when going out for food and are happy to trade up to elevate their dining experience.’
5%, POA, Beer Hawk, trade.beerhawk.co.uk
New Zealand Pilsners inspire new Redchurch release
Redchurch Brewery in east London has been inspired by New Zealand Pilsners to create a special release called NZ Pils.
Combining Old and New World traditions, the vegan-friendly beer is defined by its high levels of carbonation, crisp bitter finish and sweet biscuit notes.
It uses German Pilsner malt and Noble hops to build the backbone of the beer. The New Zealand Pilsner aromas are achieved by adding New Zealand hops Motueka and Waimea which impart pine, spice and citrus notes.
NZ Pils is available in 330ml bottles and 30-litre kegs. The bottle has a bolder design than Redchurch’s usual minimal visual aesthetic and is part of a series of designs that was first seen in cans for Redchurch’s NEIPA, or New England IPA, over the summer.
Head brewer Pierandrea Vasi said: ‘A fantastic gateway beer to those unconverted to the craft movement, familiar flavours to a typical Pilsner with the Redchurch twist. The light body and fresh flavours make it highly drinkable.’
5.1%, £34/24x330ml bottles and £90/30-litre kegs, Redchurch, email@example.com
Hiver extends range with can formats
Honey beer Hiver has launched two of its products in cans, with plans to release more limited-edition seasonal variations in the format next year.
They are its original brew The Honey Blonde, at 4.5% abv and also in keg and 330ml bottle, and its popular draught beer, The Honey IPA, at 4.9% abv and also in keg and cask.
Marking the craft beer’s fifth birthday, the beers have been launched in the 330ml cans in response to trade and consumer demand.
Founder Hannah Rhodes said: ‘Our current packaged format perfectly showcases us as a premium British brand stocked in foodie havens up and down the country. With this in mind, launching into can made perfect sense to open wider F&B opportunities, especially as this format now accounts for 25% of craft beer sales.’
Hiver is brewed using a blend of urban and rural honeys from independent British beekeepers. It also brews The Honey Ale, a 4.5% abv brown ale in cask and 330ml bottles.
Hiver The Honey Blonde, 4.5%; Hiver The Honey IPA, 4.9%; £4.90-£5.50x330ml (VAT included); firstname.lastname@example.org
Black Sheep brings back Milk Stout in on-trade
The Black Sheep Brewery in North Yorkshire is bringing back its Milk Stout, adding it to its seasonal ale calendar this autumn.
The creamy stout, with notes of chocolate, vanilla and coffee, will be available to the on-trade nationally from 9 October to 3 November. At 4.4% abv, it is brewed with lactose and a robust malt blend that offers drinkers a sweet taste against a light bitterness.
Originally introduced as a special release on draught, it was such a success that production was scaled up to roll out in bottled format in the retail market for the first time, securing a national listing with Tesco.
Jo Theakston, sales and marketing director at The Black Sheep Brewery, said: ‘Milk Stout offers drinkers something a bit different with a satisfying sweetness that has a light bitterness to it, making it an ideal option at the bar as the colder weather begins to take hold.’
4.4%, c£130/50l, email@example.com