Independent Scottish brewer BrewDog has committed to giving away 20% of its profits, forever, in a move it estimates will total £45m over the next five years.
Named The Unicorn Fund, it has been described by the brewer as ‘the biggest community-fuelled crowdfunded charity contribution in history’. While 10% will be shared across BrewDog’s entire team, the other 10% will go to charities directly chosen by the brewers staff, and the shareholding Equity Punk community.
BrewDog has also committed to reinvest the balance of its annual profits for at least the next seven years, to its beer and its staff, in order to ‘fuel further growth’.
An announcement on the company’s website said: ‘At BrewDog, we want to make the best beer on the planet, and we want to build a radical new type of business; a business that all of our amazing team members and all of our fantastic Equity Punks are proud to be a part of. This is not about altruism. It is about impact. This is not about profits. It is about purpose. We want to create a new blueprint for a 21st century business.’