Here’s a New Yorker we’re happy to welcome across the pond… After announcing the partnership last year, Carlsberg UK has finally teamed up with Brooklyn Brewery to handle the exclusive distribution of its beer portfolio in the UK – transferring distribution rights from James Clay.
Joining a craft beer and cider portfolio that includes Bad Apple, Poretti and Grimbergen, Brooklyn Brewery’s beers include its eponymous Lager, Scorcher IPA, Summer Ale, East IPA and Sorachi Ace.
Carlsberg UK will manage the brewery’s portfolio through its recently launched brand and sales division House of Beers. House of Beers provides support and training to customers operating bars, pubs and restaurants across the UK, with a team of brand ambassadors hosting events and staff training.
‘Brooklyn Brewery is at the forefront of the craft beer revolution, brewing quality beers that drinkers seek out and enjoy,’ said Liam Newton, vice president of marketing for Carlsberg UK. ‘The Brooklyn beer range will complement our existing portfolio of premium, craft and speciality beers and ciders and we will ensure it thrives well into the future, like it has in the past.’
‘This move is an extension of Brooklyn’s relationship with Carlsberg throughout Europe, and we look forward to working creatively with Carlsberg UK on the continued development of the Brooklyn brand in the UK,’ added Eric Ottaway, CEO of Brooklyn Brewery. ‘We would like to thank everyone at James Clay for the great work they have done to build Brooklyn to this point in the UK. They have been great partners and brand builders for the last fifteen years.’
The two brewers – Brooklyn Brewery and Carlsberg UK – have joined together to open two microbreweries; the New Carnegie Brewery in Stockholm that opened in 2015, and EC Dahls Brewery in Trondheim, Norway, opened last August.