Fourpure bought by Lion – another craft bites the dust

Drinks: Beers, Drinks
Location: UK
Other: Business

Fourpure has become the latest UK craft brewer to be bought up by a multinational.

The London-based firm, famed for its Pils and Session IPA, confirmed that it had been acquired by Australian-based beer company Lion for an undisclosed sum.  It follows hard on the heels of acquisitions of the likes of Beavertown (Heineken), Aspall Cyder (Molson Coors)Meantime (SAB Miller then Asahi) and Camden Brewery (Anheuser-Busch InBev).

The Beavertown sale, in particular, angered many craft beer fans, who were not slow to let their feelings be known on social media. But Fourpure claims that its new owners are singing from the same hymn sheet.

‘Lion’s past investments in craft breweries in Australia and New Zealand, including Little Creatures, have always respected the beer and the people,’ said Fourpure co-founder and CEO Daniel Lowe.

‘Over the past 12 months we’ve been working hard to find the right investment path for the next phase of the Fourpure story. We met Lion … after a wide range of funding options had been considered, and quickly realised we had a shared vision and values.’

Both Daniel Lowe and his brother and co-founder Tom are staying on at Fourpure.

Founded in 2013, Fourpure is part of Bermondsey’s famous ‘Beer Mile’ along with the likes of The Kernel, Partizan and Anspach & Hobsday.

Just last week, Fourpure’s Helles lager was judged in the finals at the Imbibe Live Lager Challenge. The beer narrowly missed the crown, which was won by Geipel Brewing’s Bock.

About Author

Chris Losh

After five years working on My Weekly magazine (during which time he learned how to write horoscopes and make things out of mince) in 1995 Chris Losh entered the world of drinks writing and, despite all advice from his doctor – and the wishes of most South African winemakers – has stayed there ever since. He began on Wine and Spirit International, editing it for several years before moving on to edit Wine Magazine. Both publications have since gone the way of the Dodo, but he claims to have nothing to do with their demise, and his alibi appears solid, since he was freelance writing for anyone who would pay him at the time. In 2007, he helped to set up both Imbibe magazine and the Sommelier Wine Awards, and has spent much of the last three years eating, drinking, and listening to French sommeliers talk about minerality. In 2009 he was shortlisted for the Louis Roederer Feature Writer of the Year, but didn’t win. Perhaps he should have stuck to horoscopes. And mince.

Leave A Reply