Heineken snaps up £40m minority stake in Beavertown

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Drinks: Beers, Drinks
Location: England, UK
Other: Business

Following weeks of speculation, Heineken has invested £40m Beavertown Brewery, allowing the London-based craft brewer to build a 450,000 hectolitre facility called Beaverworld.

Beavertown was founded by Logan Plant, son of Led Zeppelin frontman Robert Plant, who started homebrewing in 2011 in a 25-litre rice pan in his kitchen and turned that passion into a one of Britain’s most loved craft beers. The new plant will include a five-vessel fully-automated brewhouse and visitor centre, and is expected to create 150 new jobs.

‘We will create one of the UK’s, if not the worlds, best brewing and visitor experiences right here in London,’ said Plant. ‘This will increase our capacity tenfold and create another 150 jobs within Team Beaver.

‘It will allow us to introduce our beer to new markets throughout the UK, raise the bar for great beer across the country and further afield, and continue kicking ass.’

The Dutch brewer previously invested in Brixton Brewery. It forms part of a wider movement of multinational brewers buying into the London craft scene, including Carlsberg acquiring London Fields Brewery and AB InBev buying Camden Town Brewery.

 

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