Left Coast raises prices following Brexit fallout

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Drinks: Beers, Drinks
Location: England, Scotland, USA, Wales
Other: Business

Craft beer importer and distributor Left Coast says it has been forced to increase its prices following the significant fall in the value of the pound compared to the US dollar.

The company, which specialises in importing beers from the US west coast, said the impact of the Brexit vote on the pound has resulted in its first price hike in four years.

Nigel Garlick, Left Coast managing director, said: ‘Every year we have had to work smarter, harder and shave our margins down to compete. But the stand out factor that has made everything so much harder was Brexit and the huge drop in the value of the pound compared to the dollar.

‘When we started you could buy $1.60 worth of shipping and beer for a pound, now all you get is $1.20’s worth, and that’s a huge difference. And so sadly for the first time in four years we are announcing that from the 15 Feb we will be increasing our list prices. It averages out to around 16.44% for most of our core beers.’

The company only imports independent beer brands, including those from Silver City Brewery, Hale’s Ales, North Coast, Scuttlebutt, Reuben’s Brews, and Two Beers Brewing Co.

Garlick added that the company was waiting to see if the new Trump administration would affect costs for US producers: ‘We were so against Brexit for all the right reasons and also selfishly we knew the pound would nosedive. With the same degree of trepidation as our US brewers who we work with, we await to see the full impact of the Trump regime. Nothing is predictable, and who knows where these so called improved trade deals will come from, but I doubt it will affect the small independents such as us.’

About Author

Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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