One side step for beer

Drinks: Beers
Location: England, Europe, Japan

The pouring of a pint is a ritual between a bartender and a beer font – at least it has been, until now. Asahi Super Dry has modified its beer tap to allow the customer to feel more involved, as they’ll be able to witness the entire process.

Already rolling out into the on-trade, the new font isn’t just twisted – it has an overall new design. The sleek chrome design complements some of the other innovations from Asahi, which include a robotic bartender, and a Toyota FJ Cruiser that pours draft beer from the boot.

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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