Following a recent announcement that it’s expanding its brewing operations, Thornbridge Brewery has teamed up with craft beer distributor and pub company Pivovar to open 10 new sites in the UK over the next five years.
Their first Thornbridge and Co venue, for which they’ve already secured the site, will be based in central Birmingham, and is expected to open in late spring next year. The partnership is also looking to open sites in Manchester, Bristol, Hull, central London and Scotland.
The two companies first worked alongside each other when Pivovar opened the Sheffield Tap eight years ago. The new venture will be based on a similar model and be a wet-led establishment that’s ‘predominantly beer, with pizzas and snack food’, according to Thornbridge Brewery CEO Simon Webster.
Due to the central location of the Birmingham venue, Webster told Imbibe they hope to attract a broad clientele, catching passing shoppers and tourists during the daytime.
“The [Thornbridge Brewery and Pivovar] operations will remain separate, but the partnership will help spread the Thornbridge brand across the country, while we focus on the brewing.”
Pivovar currently owns eight bars across the UK, as well as operating a national craft-beer wholesale business. Bakewell-based Thornbridge, which brews the multi award-winning Jaipur beer, runs eight pubs in Sheffield.
Earlier in the year, Thornbridge announced expansion plans, including a new brew house dedicated to cask ales and boosted capacity at its main brew house for bottled and keg products.
In 2015, it invested £1.6m in a new bottling line and fermentation vessels, which saw it boost sales with retailers such as Waitrose and Marks and Spencer and with new national listings in Tesco, Asda and Morrisons.