Wiltshire-based pub operator and family brewer Wadworth, has teamed with drinks distributor Conviviality to boost sales of its beer range, and revamp its wine and spirit offering across its pub estate.
The partnership will see Conviviality’s Matthew Clark business assume responsibility for Wadworth’s free trade business, with the aim of transforming Wadworth’s 6X cask ale beer brand from a regional to national brand. Conviviality’s Bibendum business will also become the sole wine and spirits supplier to Wadworth, with a focus on adding premium brands to its estate.
‘This partnership will ensure we have a robust long-term route to market for all our cask beer brands in the free trade sector whilst also benefitting from providing our pubs with a quality range of wines and spirit,’ Chris Welham, CEO of Wadworth, said.
‘By partnering with Conviviality, we’re able to access new routes to market. As well as expertise in the national drinks network, Conviviality also brings regional and local expertise. Matthew Clark has a long history operating since 1810 with a connection to the Bristol area and it’s great to partner with a business that shares our values and aspirations.’
Mark Aylwin, managing director of Conviviality Direct, added: ‘This is exactly the kind of partnership we relish. Wadworth is a highly attractive partner for us with an ambitious team and great potential for growth. We’re excited to work together to realise that potential.’