Nicolas Feuillatte teams up with Castelnau for UK on-trade

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Drinks: Champagne, Drinks

Champagne Nicolas Feuillatte has signed a distribution deal with Castelnau Wine Agencies to provide its wines to the UK on-trade.

With annual sales of around 11m bottles, the Feuillatte deal marks a significant increase in scale for Castelnau, which tends to work with small- or medium-sized wineries.

Feuillatte is the biggest champagne in France, and the third biggest globally, after Moet et Chandon and Veuve Clicquot.

‘It’s a surprise to people when they find out how big it is,’ said Keith Isaac MW, MD of Castelnau Wine Agencies.

Isaac told Imbibe that the plan was to target premium pouring brand slots in brasseries, bars and group accounts.

‘You can spend too long chasing prestige outlets with 50 champagnes. We’re looking for places where there is real volume to be had,’ he said.

Castelnau already has one eponymous champagne in its portfolio – but Isaac remains hopeful that there will be no cannibalisation of existing sales.

‘Stylistically, Castelnau is different,’ he said. ‘It’s older, with more lees ageing and a higher percentage of Chardonnay in the blend; Nicolas Feuillatte is younger and fresher. We are very happy that the two can sit side by side.’

Prices start from £21.66 ex-VAT for the NV, £24.99 for the rosé and vintage blanc de blancs and £59.16 for the Palme d’Or prestige cuvée.

About Author

Chris Losh

After five years working on My Weekly magazine (during which time he learned how to write horoscopes and make things out of mince) in 1995 Chris Losh entered the world of drinks writing and, despite all advice from his doctor – and the wishes of most South African winemakers – has stayed there ever since. He began on Wine and Spirit International, editing it for several years before moving on to edit Wine Magazine. Both publications have since gone the way of the Dodo, but he claims to have nothing to do with their demise, and his alibi appears solid, since he was freelance writing for anyone who would pay him at the time. In 2007, he helped to set up both Imbibe magazine and the Sommelier Wine Awards, and has spent much of the last three years eating, drinking, and listening to French sommeliers talk about minerality. In 2009 he was shortlisted for the Louis Roederer Feature Writer of the Year, but didn’t win. Perhaps he should have stuck to horoscopes. And mince.

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