Molson Coors wins five-year contract with Center Parcs

Drinks: Beers, Ciders
Location: England
Other: Business, Venues

Molson Coors has landed a five-year contract with leading UK short break provider Center Parcs to provide its five UK locations with beer and cider.

The deal encompasses brands including Carling Lager, cask ale Doom Bar, Czech lager Staropramen, Swedish cider Rekorderlig and the recently-launched Czech-inspired pilsner, Pravha.

Seasonal marketing initiatives and promotions surrounding national sporting events are planned.

Martyn Cozens, sales director of independent on-premise at Molson Coors, said: ‘We are proud to be partnering with Center Parcs, one of the leaders in the UK short break holiday market.

‘The vote of confidence in our business model is particularly pleasing and we feel that its popularity is largely down to its insight driven approach and the fact it puts the needs of the customer first. We’re looking forward to a successful five years, offering a wide portfolio of beers and ciders to Center Parcs guests.’

Martyn Smith, head of procurement at Center Parcs, said: ‘We are excited about this contract with Molson Coors. They demonstrated an insight led approach to our business, with a focus on offering the right brands based mostly on consumer behaviour. We were impressed by their knowledge of the latest and future market and macro trends, which will help us ensure our guests are getting what they want whilst on a short break with us.’

About Author

Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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