The passion of the Rekorderlig

Drinks: Ciders
Location: England, Europe

No newcomer to the art of the seasonal variant, Rekorderlig is launching a limited-edition passionfruit summertime cider.

For maximum refreshment, the cider company is suggesting that it’s not only served over ice, but with a lime wedge too. The variant will launch in April, and will be sold in bars, pubs, off-trade and online.

‘The limited edition Passionfruit flavour is incredibly refreshing and gives consumers another new and innovative taste from Rekorderlig,’ said Rekorderlig’s marketing director Gemma Copping. ‘This is the first time we have launched a limited edition variant for summer and it really compliments the wider Rekorderlig offering of quality flavours.’

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Since its launch in March 2007, Imbibe magazine has established itself as the UK’s leading publication for on-trade drinks professionals. Imbibe’s editorial coverage takes in all the main drinks categories, from wine to water, spirits to soft drinks.

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