It might have been six months in the making but some things are worth the wait… Sheppy’s has unveiled its streamlined portfolio of seven premium ciders.
After basking in 24% growth, the company decided the time was right to reinforce its ‘high-end credentials’ by rebranding its core range.
The seven ciders all come with a ‘new identity’ which is said to symbolise Sheppy’s rich 200-year heritage and reputation. Owner David Sheppy liked them so much he signed them.
‘With the trend for premium cider in growth, it fuelled the need for a brand refresh that reinforced our premium positioning – and a streamlining of our core range for added clarity,’ he said. ‘It was important that any new look remained true to the values that we are renowned for – history, passion and knowledge.
‘When we say we craft real premium cider, we mean it – and we wanted to convey that too. The result is a portfolio of seven real ciders with a look that remains firmly rooted in our heritage, yet created for today’s increasingly knowledgeable and discerning cider drinker.’
Original Cloudy also joins the fold in response to the demand for a cloudy variant in the range. Classic Draught, Vintage Reserve, 200 Special Edition, Dabinett Apple, Kingston Black and Cider with Raspberry are all available in 500ml bottles, keg and bag in box.