Westons adds cherry cloudy cider to its Rosie’s Pig festival range

Drinks: Ciders

Tuning into the continued growth in fruit ciders, particularly those with a purple hue, Westons has added a cherry flavour cloudy cider to its Rosie’s Pig festival range.

Rosie’s Pig Rusted Wheel includes English cherry juice and comes in at a sessionable 4% abv. It will initially be available in 10-litre bag-in-box.

Guy Lawrence, fourth-generation cidermaker, said it’s all about the flavour when it comes to the new variant.

Other changes announced include a fresh-looking label revamp for Westons’ Wyld Wood Organic Cider, which taps into the growing number of younger consumers embracing this approach.

Millennials might only make up 29% of the population, but those aged between 18-34 guzzle 36% of the cider consumed in Blighty, according to the Westons Cider Report.

While happy to flit between different drinks categories, millennials are also more likely to moderate their drinking. A whopping 37% of them took part in Dry January, and a quarter of those under 25 are teetotal.

About Author

Susanna Forbes

Journalist, editor and drinks judge, Susanna Forbes specialises in beer, cider, English wine and drinks tourism. Regularly to be found on Twitter @DrinkBritain, she’s recently bought an orchard in Herefordshire with her husband, James, to start their own cider business.

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