ALMR responds to Public Health England’s calorie reduction programme

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Drinks: Drinks
Location: UK
Other: Business

Reducing calories and having a leaner, healthier alternative is increasingly important to today’s consumers. But, it comes at a cost to on-trade businesses.

The ALMR has today responded to Public Health England’s announcement of a calorie reduction programme and called for comprehensive industry engagement, reiterating the sector’s hard work to date in promoting healthy attitudes to food, including reduced calorie meals.

‘As evidenced by the sugar reduction programme, the eating and drinking out sector has long been playing its part to promote healthy attitudes to food,’ ALMR chief exec Kate Nicholls said. ‘Crucial to continuing that, though is to ensure that blanket measures that increase pressures on businesses don’t derail ongoing sector innovations to promote healthy lifestyles.

‘The ALMR has consistently highlighted the fact that, for the vast majority of customers, eating out remains an occasional treat. Pubs and restaurants have worked hard to reformulate menus, to provide healthy options and provide more information to better inform customer choices.’

Nicholls has questioned the Public Health England report and asked for further clarification.

‘The stated aim is to reduce obesity in children, yet this early announcement is unclear as to how – if at all – any targeting would be manifested,’ she added. ‘So the ALMR looks forward to the publication of PHE’s evidence package early next year. We remain committed to working closely with PHE to ensure that the efforts of the sector are recognised, that pubs and restaurants are fully aware of the action they will need to take, and to help efforts towards the thoroughly merited aims of reducing child obesity.’

About Author

Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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