The Benevolent opens ‘game-changer’ helpline for trade

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Drinks: Drinks

Drinks industry charity, The Benevolent has opened a ‘game-changer’ 100% confidential telephone helpline to support members of the UK hospitality trade.

Available seven days a week from 8am-8pm, the service hopes to help anybody – no matter how young or old – facing difficult circumstances.

‘As the awareness of our support grew within the trade, so did the number and frequency of calls and a large majority of these calls related to wellbeing and personal crises of one sort or another,’ chief executive, David Cox, said.

‘We feel this new service is a game-changer for our charity and we can now offer a greatly enhanced level of professional help that reflects the needs of today’s issues and difficulties faced by all members of our trade – young and old.  We are very excited about this new service.’

The Benevolent’s chairman Tom Yusef added: ‘This is another wonderful example of how the charity is moving forward progressively with its mission to broaden the help and support it provides and to address current issues being faced by members of the drinks trade and their families.’

The drinks charity has recently refreshed its Here to Help communications campaign with new design, graphics and slogans.

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Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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