Chris Porter named as new Benevolent CEO

Drinks: Drinks
Location: UK
Other: Business, People

One of the closest charities to all our hearts is getting a team shakeup, with The Benevolent CEO David Cox set to retire and JF Hillebrand’s Chris Porter set to take his place.

Retiring at the end of the year, Cox has spent nearly five years as CEO of the drinks industry charity, with over 32 years’ experience in the trade. Cox started his career at Matthew Clark in 1985, before going on to work for Brown-Forman and joining The Benevolent in 2013.

Porter, currently ‎director of Porter & Laker, a division of JF Hillebrand UK, boasts over 35 years’ experience in the logistics and freight forwarding sector. He will be the first CEO in the charity’s 131 year history to come from a logistics service background.

However, Porter is not new to the charity, having been involved with it for over 16 years. He’s been a board trustee since 2010 and chairman in 2013 and 2014.

During his tenure, Cox introduced a wider charity support which led to the Here to Help campaign, devised to raise awareness of the charity among the wider UK drinks industry.

Since his appointment, the welfare support provided has increased by 112%, doubling the cases of support since 2013.

‘When approached by the trustees of The Benevolent in 2013, I always knew that this role would represent an incredibly rewarding and very fitting end to an immensely enjoyable career in this fantastic trade of ours,’ said Cox on his time at the charity. ‘This has definitely been the case.’

Speaking on his move, Porter said: ‘It was always going to take something very special for me to move anywhere after a very rewarding and enjoyable 34 years with two wonderful family businesses. The Benevolent is that something very special. It is a fantastic opportunity for me and represents everything that I believe in.

‘I look forward to building on the terrific impact made by David Cox over the last four years, driving the charity further forwards as we develop our strategic goals. Above all, I look forward to The Benevolent being able to deliver help to a greater number of people in our national trade community who are in need and suffering hardship.’

What’s next for Cox? We’ve heard he will spend more time with his family, take up cookery and photography, and play more tennis, adding ‘I have loved being part of this trade and so will not disappear completely.’

We’re glad to hear it.

About Author

Isabella Sullivan

Joining the Imbibe team in 2016, Isabella worked as a health and food writer before turning to her true passion – drinks. The self-confessed love of her life is gin, but is also particularly draw to the dark side, favouring dark rum and Japanese whisky. She is on the hunt to find the perfect Espresso Martini, something documented on her Instagram and Twitter pages.

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