‘Every England game cost us £250,000 in revenue,’ says D&D CEO

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Drinks: Drinks
Location: UK
Other: Business

Restaurant group D&D London reckons that England’s run in the world cup last summer cost it over a million pounds in lost revenue.

While the less-dire-than-usual performance of the Three Lions might have been a source of joy and surprise to much of the population, it wasn’t good news for the restaurant group.

Despite a 4% increase in like-for-like sales, profits were hit by increases in business rates, labour and raw materials, and underlying earnings were down 11% to £11.6m. Those figures would have been far better if England had co-operated by crashing out after the group stages like they usually do.

‘Every time England played we lost a quarter of a million of revenue,’ chief executive Des Gunewardena told The Times.

England played seven matches at the World Cup in Russia.

D&D has many venues with terraces and outside space, so it was not adversely affected by the summer heat, but during England matches customers tended to avoid restaurants in favour of pubs and bars with communal screens.

As well as restaurants in London, Manchester and Leeds, D&D has venues in Paris, New York and Tokyo and is looking to expand further internationally.

Gunewardena said they have been ‘inundated’ with offers from the East and West Coast of the US, and are looking at potential sites in Shanghai and Beijing.

About Author

Chris Losh

After five years working on My Weekly magazine (during which time he learned how to write horoscopes and make things out of mince) in 1995 Chris Losh entered the world of drinks writing and, despite all advice from his doctor – and the wishes of most South African winemakers – has stayed there ever since. He began on Wine and Spirit International, editing it for several years before moving on to edit Wine Magazine. Both publications have since gone the way of the Dodo, but he claims to have nothing to do with their demise, and his alibi appears solid, since he was freelance writing for anyone who would pay him at the time. In 2007, he helped to set up both Imbibe magazine and the Sommelier Wine Awards, and has spent much of the last three years eating, drinking, and listening to French sommeliers talk about minerality. In 2009 he was shortlisted for the Louis Roederer Feature Writer of the Year, but didn’t win. Perhaps he should have stuck to horoscopes. And mince.

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