Fullers replaces house champagne with English fizz

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Drinks: Drinks
Other: Business

Pub group Fullers has replaced its house champagne with English sparkling wine. The strategy, which came into place this spring applies across its 200 managed pubs in the south-east. English fizz occupies the ‘house’ slots around £35-40 on the list, with champagne only kicking in over £50.

Fuller's‘We have exited the house champagne category,’ said the group’s head of wine, Neil Bruce. ‘English fizz occupies the same territory on wine lists, either side of £40, as French ‘House’ champagne. In sheer quality terms English fizz is at least as good and in most cases better. We believe UK consumers get that now.’

The group currently has five English sparklers in its portfolio, but is looking to add to that in the next year.

‘We have made this move because we think the timing is right, in terms of consumer acceptance of English fizz,’ said Bruce.

About Author

Chris Losh

After five years working on My Weekly magazine (during which time he learned how to write horoscopes and make things out of mince) in 1995 Chris Losh entered the world of drinks writing and, despite all advice from his doctor – and the wishes of most South African winemakers – has stayed there ever since. He began on Wine and Spirit International, editing it for several years before moving on to edit Wine Magazine. Both publications have since gone the way of the Dodo, but he claims to have nothing to do with their demise, and his alibi appears solid, since he was freelance writing for anyone who would pay him at the time. In 2007, he helped to set up both Imbibe magazine and the Sommelier Wine Awards, and has spent much of the last three years eating, drinking, and listening to French sommeliers talk about minerality. In 2009 he was shortlisted for the Louis Roederer Feature Writer of the Year, but didn’t win. Perhaps he should have stuck to horoscopes. And mince.

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  1. Pingback: English Wine News - News - Rathfinny Wine Estate, Alfriston, Sussex

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