Harry Brompton’s launches Crowdcube bid

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Drinks: Drinks
Other: Business

Alcoholic iced tea brand Harry Brompton’s has launched a bid to raise £300,000 through crowdfunding to help make it a ‘world leading brand’ and launch a new drinks category.

Parent company Tudor Drinks first launched the product – which is billed as the world’s first premium alcoholic tea – in 2013, brewing it in small batches on their kitchen table. It has now sold nearly a million bottles across 11 markets.

The product is made with Kenyan black teas from the Great Rift Valley, vodka and an infusion of ‘natural flavours’.

Tudor Drinks – headed by former broker Ian O’Donohue and entrepreneur Martin O’Donohue – says it needs cash to help seed the new drinks category and make the brand a household name. It is also set to launch a non-alcoholic ice tea range, with new flavours, black tea with peach, black tea with lemon and lime, and black tea with lemon and ginger.

The company has 25 days to raise the funds through crowdfunding platform Crowdcube, in exchange for 10.71% equity in the business. The cash will be used for sales and marketing activities, retaining key personnel, funding larger production runs, and further new product development.

About Author

Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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