Imbibe Live 2016 the most successful yet

Drinks: Drinks
Other: Business

We saw a lot of you last week – almost 12,000 of you, actually, as Imbibe Live experienced its biggest and most successful edition to date.

Imbibe Live attracted 11,962 attendees over the course of the two days of the show, which featured speakers from the world over, focus areas for brand-new spirits, wines and beers, and tastings of rare categories.

Jane Peyton at Imbibe Live 2016

Jane Peyton at Imbibe Live 2016

Show director Sonja van Praag said: ‘Every year Imbibe Live brings together all the different hospitality sectors under one roof, and this year the feedback we’ve had from exhibitors is that the calibre of visitors attending was outstanding. It is truly the best event for any brand or product that is interested in targeting the on-trade through an experiential and exciting event and 2017 is already looking incredible.

‘Senior buyers came to do serious business, and with our incredible features programme we’ve once again proven that there really is no other drinks event like it.’

Imbibe Live speaker and Imbibe Educator of the Year Jane Peyton added: ‘I was really impressed to see so many beer and cider brands that had not been at the show before – in particular the smaller brands that fall into the “craft” category for beer.’

The show was big in the realm of social media too, prompting 187,000 impressions on Twitter during those two days.

Imbibe Live returns on 3 and 4 July 2017 to Olympia London. We look forward to seeing you there…

About Author

Gaëlle Laforest

Gaëlle joined the Imbibe team in 2014 on the day before Imbibe Live, which taught her she could survive pretty much anything. She grew up surrounded by wine in her native French lands, but has grown quite partial to beer, peated whisky and all things agave since crossing the Channel. She also loves food which her tweets make quite obvious.

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