Imbibe Live names ambassadors for 2017

Drinks: Drinks
Location: England
Other: Awards, Business

Imbibe’s trade show, Imbibe Live, will wow the industry again on 3 and 4 July, and the four ambassadors who will be helping to determine the programme of talks, masterclasses and tastings have been revealed as Stuart McCluskey, Mitchel Adams, Tom Oliver and Xavier Rousset MS.

With a combined 70 years’ experience, the four ambassadors will fly the flag for the core areas of the show.

McCluskey has worked in all aspects of the hospitality industry, opening and running numerous bars, restaurants, cafes, and drinks shops along the way. Originally hailing from Edinburgh, he opened The Bon Vivant in 2008, and has since opened The Devil’s Advocate in an old pump station in Edinburgh’s Old Town in 2013.

As one of the country’s biggest restaurant names, Xavier Rousset MS has set up wine-driven bistros Cabotte and Blandfold Comptoir.

Operations director and beer & spirits buyer for Borough Wines & Beers, Mitchel Adams has worked in pubs for more than 20 years. Often found on judging panels across the country, Adams can also add author to his impressive resume. He’s just finished his first book, BREW, on beer and brewing.

Last, but certainly not least, cider maker Tom Oliver has won countless awards since he set up his orchard in 1998. An industry speaker on all things cider, he somehow finds time to work with restaurants, including Dinner by Heston Blumenthal, on their food and cider pairing.

‘Our ambassadors bring incredible ideas and content to Imbibe Live every year,’ Imbibe Live show director, Sonja van Praag, said. ‘And 2017 is set to be better than ever with a dedicated cider ambassador, to really showcase the exciting movement in the cider world.’

Meet the ambassadors

Mitch Adams: Beer Ambassador




Tom Oliver: Cider Ambassador




Stuart McCluskeyStuart McCluskey




Xavier Rousset MS



About Author

Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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