Spirits sales in the on-trade increased 8% in value in the last year, while overall beer, wine and spirits grew 3%. This is according to the First Drinks Brands Market Report 2013, launched yesterday.
Premium spirits rose by 29% in the on-trade, now worth £475m, out of a total on-trade spirits market of £5bn. Categories showing strong growth included non-cream liqueurs, flavoured/spiced rum and tequila.
Positive figures, but predictions for the on-trade as a whole weren’t quite so rosy. For one thing, overall outlets were expected to decrese by 8,000 in the next five years, led by wet-led pubs.