Pub company Punch has begun trialling a new scheme aimed at helping its tenanted and leased operators boost their food business.
The company has developed three new menus, categorised by pub and customer type, that it believes will maximise sales. Punch says the menus were created through a combination of in-depth consumer insight, publican feedback, wider market information and the latest food trends.
They’re currently being trialled in six pubs. However, a full launch is planned for spring 2018. It is the first time the company has offered the menus outside of their managed sites.
‘It is important for us to ensure we are offering not only our managed pubs support with seasonal menus, but also our leased and tenanted publicans,’ Andrew Jobes, head of food at Punch, said. ‘Pub food is unique to the British market and we are aware that customers are looking for high quality food with some innovation. We really hope we have managed to achieve this with these menus!’
The menu-types include ‘Village Pub and Kitchen’ which has been designed for destination pubs that regularly welcome new customers, ‘Pub Classics’ will be available for those that suit more traditional British pub dishes and ‘Our Local’ will offer on-trend dishes for pubs with ‘a more discerning customer base’.