Bar operator and hospitality consultancy and training group, Shaker is to open its first hotel in April, after purchasing the Old Rectory House in Redditch, Worcestershire for £1.45m.
The site is intended to be the first of a number of planned hotel sites, according to Shaker Group managing director Adam Freeth. The company already owns cocktail bar Shaker & Company in Euston, London and Birmingham restaurant, Gas Street Social.
It is now undertaking a £500,000 refurbishment of the ten-bedroom property, with opening due for April. The Grade II listed Elizabethan includes three-acres of land, 70-cover Orangery Restaurant, 30-cover cocktail lounge, 60-cover terrace and gardens, and a 14-cover private dining or conference space.
Freeth said: ‘The hotel brings together our disciplines and was a sound investment that needed to be brought into the 21st century. We were also looking for a home for our head office so the investment made sense and as it’s a small hotel so it gives us the opportunity to learn small, and use this as the foundation for further growth into this sector. [The property] is on home soil. I grew up in this town and know the area very well.’
The company is currently looking for new sites in the Midlands for a roll out of the Gas Street Social restaurant and bar model, alongside new locations for the Shaker & Company bar brand in London. Freer confirmed the group is also currently considering a lease for a Birmingham Shaker & Company bar.
He added: ‘We are developing hospitality business models around a core focus of people, sympathetic intelligent design and cocktail focused beverage programs. The number [of sites]isn’t the important thing. The right sites and growing organically with our people [is].’