Spirits distributor news: Indie Brands brings birch spirit Freya into its portfolio

Location: UK
Other: Business

From brands changing hands to portfolio additions new to the UK, here’s what’s happening in the world of your friendly neighbourhood spirits distributor

Indie Brands tasked with growing distribution of birch spirit Freya

Among the colourful variety of products at Imbibe Live was Freya, a birch spirit that Indie Brands is ushering into its portfolio.

‘[Freya] has created a whole new category within the drinks industry,’ said Indie’s brand manager Julia West.

Distilled from birch sap, Freya comes in two flavours: Birch Spirit, a light and aromatic alternative to gin and vodka, and Woodsmoke, a (wait for it) smokier expression with apple and chestnut.

The distributor is planning events and a social media campaign to educate the trade on Freya, while the spirit brand continues to crowdfund to promote its growth.

Kate Malczewski – 06.07.2018

Tortuga brings new Irish whiskey Lambay to market

Tortuga Brands is swiftly gaining momentum since its June launch, bulking up its craft whiskey portfolio with the UK release of a new brand, Lambay Irish Whiskey.

The distributor is taking the reins on two Lambay expressions, the Small Batch Blend and the Single Malt, after debuting them earlier this week at Imbibe Live.

Lambay is a collaboration between cognac producer Camus and the Baring Family Revelstoke Trust, so it should come as no surprise that the Irish whiskey is finished in cognac casks.

Tortuga is distributing Lambay to both independent and national wholesalers and online retailers in the UK.

Kate Malczewski – 06.07.2018

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Imbibe Editorial

With a core team that includes Chris Losh, Miranda Fitzgerald, Laura Foster, Holly Motion and Isabella Sullivan, plus an impressive roster of columnist bartenders, sommeliers and specialist journalists, Imbibe collectively boasts hundreds of years of on-trade drinks industry experience and knowledge.

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