Spirits distributor news: Mangrove takes on Brown-Forman’s trio of Scotch malts

Location: UK
Other: Business

From brands changing hands to portfolio additions new to the UK, here’s what’s happening in the world of your friendly neighbourhood spirits distributor

Mangrove takes on Brown-Forman’s trio of Scotch malts

Brown-Forman is looking to strengthen the position of its Scotch whisky brands in the UK on-trade by appointing Mangrove Global to distribute BenRiach, The GlenDronach and Glenglassaugh in this market.

To further support its ‘high ambitions’ for the brands, Danny Whelan is moving across from Brown-Forman’s Jack Daniels team to become its Scotch whisky business development manager for the UK on-trade. The former Kelvingrove Café bartender is tasked with forging relationships within the UK bar community.

The American-owned wine and spirits company re-entered the Scotch malt category in 2016, when it acquired the three distilleries in Speyside and the Scottish Highlands for a reported £285m.

Mangrove already represents Brown-Forman’s el Jimador and Herradura tequilas, Early Times and Old Forester Bourbons.

When We Are Giants adds Knappogue Irish Whiskey to varied portfolio

When We Are Giants has secured distribution rights for Knappogue Castle Irish Whiskey in the UK and Ireland.

The deal includes Knappogue’s three single-malt expressions. One, Knappogue Castle 12yo, is matured in bourbon casks. The other two are special editions – Knappogue Castle Twin Wood 14yo and 16yo are both finished in oloroso sherry casks.

Knappogue is produced by Castle Brands, a New York-based company that is perhaps best known for its Knappogue Castle 1951 expression, which it says is ‘the oldest and rarest Irish whiskey in the world’.

When We Are Giants already claims a varied portfolio of spirits brands, including Malfy Gin, Jawbox Gin, Spytail Rum and Pasote Tequila. It is distributing Knappogue to independent and national wholesalers and online retailers, effective immediately.

Kate Malczewski – 09.08.2018

Maverick looks to grow UK aquavit market with latest addition to portfolio

Maverick Drinks has taken on the distribution of Oslo Håndverksdestilleri (OHD) in the UK, in response, it says, to a growing interest in aquavit in this market.

Set up in 2015, Oslo-based OHD produces distilled aquavits (akkevits), gins and bitters using traditional Scandinavian distilling methods and locally foraged ingredients.

Its latest release, Fjæra Rosé Gin (43% abv), is made with Norwegian gin that’s been rested in Bordeaux barrels for six weeks. Made with 13 botanicals, including bog myrtle, rosehip, rhubarb root and a touch of raspberry, the nose has a pleasant perfumed character with decent spice (pink peppercorn, pine, lemon, rosemary and eucalyptus).

‘In the short time that OHD’s spirits have been available in the UK market, they’ve already found their way into the hands of some of the country’s best bartenders,’ said Michael Vachon, Maverick’s head of brand development.

‘We see a lot of promise for the akevitt (otherwise known as aquavit) category and think the OHD craft spirits are well-positioned to lead that category.’

Miranda Fitzgerald – 06.08.2018

Indie Brands tasked with growing distribution of birch spirit Freya

Among the colourful variety of products at Imbibe Live was Freya, a birch spirit that Indie Brands is ushering into its portfolio.

‘[Freya] has created a whole new category within the drinks industry,’ said Indie’s brand manager Julia West.

Distilled from birch sap, Freya comes in two flavours: Birch Spirit, a light and aromatic alternative to gin and vodka, and Woodsmoke, a (wait for it) smokier expression with apple and chestnut.

The distributor is planning events and a social media campaign to educate the trade on Freya, while the spirit brand continues to crowdfund to promote its growth.

Kate Malczewski – 06.07.2018

Tortuga brings new Irish whiskey Lambay to market

Tortuga Brands is swiftly gaining momentum since its June launch, bulking up its craft whiskey portfolio with the UK release of a new brand, Lambay Irish Whiskey.

The distributor is taking the reins on two Lambay expressions, the Small Batch Blend and the Single Malt, after debuting them earlier this week at Imbibe Live.

Lambay is a collaboration between cognac producer Camus and the Baring Family Revelstoke Trust, so it should come as no surprise that the Irish whiskey is finished in cognac casks.

Tortuga is distributing Lambay to both independent and national wholesalers and online retailers in the UK.

Kate Malczewski – 06.07.2018

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Imbibe Editorial

With a core team that includes Chris Losh, Miranda Fitzgerald, Laura Foster, Holly Motion and Isabella Sullivan, plus an impressive roster of columnist bartenders, sommeliers and specialist journalists, Imbibe collectively boasts hundreds of years of on-trade drinks industry experience and knowledge.

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