Pub operator Wetherspoon has become the first pub or bar chain in the UK to add calorie information for all drinks to its menus and website.
The information will be listed from March 8 across all 900 pubs across the UK and Republic of Ireland. The company added calorie counts for all meals in 2011.
Wetherspoon chairman Tim Martin said: ‘We want our customers to have as much information as possible so that they can make informed decisions about the food and drink they enjoy at our pubs.
‘We were the first pub company to highlight the number of calories on all of our meals and it seems a logical step to now do this for all the drinks that our pubs serve.’
A number of drinks companies have also added the information to their products over recent years, as consumer demand for nutritional information regarding the drinks they consume, grows.
In January last year, Diageo ‘significantly enhanced’ the nutrition, calorie and alcohol content information available about all its brands, with the launch of its revamped website DrinkIQ.com.
The information includes a breakdown of calories, carbohydrates and protein, as well as saturated fat, sugar, caffeine and sodium content are also available. AB InBev has also pledged to provide full nutritional information for its brands, both on-pack and online.