Wetherspoon adds drinks calorie counts to menu

Drinks: Drinks
Location: England, Scotland, Wales
Other: Business

Pub operator Wetherspoon has become the first pub or bar chain in the UK to add calorie information for all drinks to its menus and website.

The information will be listed from March 8 across all 900 pubs across the UK and Republic of Ireland. The company added calorie counts for all meals in 2011.

Wetherspoon chairman Tim Martin said: ‘We want our customers to have as much information as possible so that they can make informed decisions about the food and drink they enjoy at our pubs.

‘We were the first pub company to highlight the number of calories on all of our meals and it seems a logical step to now do this for all the drinks that our pubs serve.’

A number of drinks companies have also added the information to their products over recent years, as consumer demand for nutritional information regarding the drinks they consume, grows.

In January last year, Diageo ‘significantly enhanced’ the nutrition, calorie and alcohol content information available about all its brands, with the launch of its revamped website DrinkIQ.com.

The information includes a breakdown of calories, carbohydrates and protein, as well as saturated fat, sugar, caffeine and sodium content are also available. AB InBev has also pledged to provide full nutritional information for its brands, both on-pack and online.

About Author

Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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