Whitbread launches food-led Costa Fresco concept

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Drinks: Coffee
Other: Business

Pub, hotel and coffee-shop operator Whitbread has extended its coffee shop brand Costa Coffee to include a new food-focused offering.

Costa Fresco opened yesterday on London’s Tottenham Court Road, selling porridge, pastries, salads, quiches and cakes. Speaking to The Telegraph, Carol Welch, Costa’s global director of brand and innovation said: ‘We really want to bring something different to the food market in London. The store will be similar to the traditional Costa stores, but will have much more of a food focus. All pastries, cakes and bread will be baked on site – our customers are telling us they want more, good quality food.’

The move comes as other coffee shops and fast food chains have begun to look to expand their remit, with Burger King recently being granted its first alcohol licence, allowing it to serve beer. Pub operators too are looking to get into the lucrative coffee market, with Welsh company Brains recently announcing it has secured £85m of funding to expand its Coffee#1 nationally.

According to figures from food research company Allegra Strategies, the number of coffee shops in the UK is set to increase from 16,500 to 21,000 by 2020, with sales reaching £8.6bn.

About Author

Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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