Five Rivers rum launches in the UK

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Location: India

Ahhh rum, The Caribbean, Cuba, Panama and… India? That’s right, The Sanghera Rum Company’s Five Rivers rum is launching in the UK on-trade.  

Said to be the UK’s first flavoured white rum using premium Punjabi sugarcane, the recipe has been produced by the Sanghera family over 150 years, harking back to its origins in Punjab.

Distilled and then infused with flavours of orange and green grape, the rum is designed to be sipped neat, but would make the perfect addition to a Daiquiri.

The company’s roots in the five rivers of Punjab inspired the rum’s name, with this spirit having been distilled by five generations of the Sanghera family, using five key ingredients.

‘I’m honoured to bring my ancestors’ recipe to the market. Back home in India people love rum, so it’s good to introduce an Indian-inspired recipe to the mix,’ said founder of the Sanghera Rum Company, Taj Sanghera. ‘The rum enjoyed back home has a distinctive style. I’m really excited to be able to make it available in the UK.’

If you fancy having a taste, Five Rivers will be at stand A97 at Imbibe Live in London on 3 and 4 July.

40%, £35.00/75cl, The Sanghera Rum Company


Imbibe Live logo While you’re here…

Have you registered for the on-trade’s favourite drinks show yet? Imbibe Live is taking place on 3-4 July at Olympia London.
If you don’t already know, Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.
We can’t wait to see you there!

About Author

Isabella Sullivan

Joining the Imbibe team in 2016, Isabella worked as a health and food writer before turning to her true passion – drinks. The self-confessed love of her life is gin, but is also particularly draw to the dark side, favouring dark rum and Japanese whisky. She is on the hunt to find the perfect Espresso Martini, something documented on her Instagram and Twitter pages.

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