Japanese-inspired Kuro London dry gin to launch at Imbibe Live

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Location: Japan

Silver birch bark, spruce needles and bamboo-activated charcoal – well, that’s certainly one way of standing out from the gin crowd.

Kuro, a London dry gin, will bring these botanicals (and I suspect a few more treats) to its launch at Imbibe Live.

How did such a thing come about? A skiing trip in the Hakuba Valley region of Japan, of course. Creators Craig Fell and John Thomson wanted to bottle their ‘epic alpine experience’, like totally, and ‘unleash it’ in the form of this rather special gin.

The Langley Distillery were only too willing to take on the mission and master distiller, Rob Dorsett, has ‘more than delivered on the brief’ to create a ‘unique and drinkable interpretation of Japan’.

‘The thrill of the slopes, beauty of surroundings, and overall sensory experience has been contained in each of the 12 botanicals’ managing director, Fell, said.

‘In the next 12 months we aim to secure national listings in premium bars, restaurants and selected retailers across the country, and establish Kuro among the British gin drinkers’ repertoire. International stockists are also among our first year targets, and I have an ambition to take Kuro back to the place it was conceived, Japan.’

Intrigued? Kuro will be available to taste on the Hammonds of Knutsford stand (A112) on 4 – 5 July.

 


Imbibe Live logo While you’re here…

Have you registered for the on-trade’s favourite drinks show yet? Imbibe Live is taking place on 3-4 July at Olympia London.
If you don’t already know, Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.
We can’t wait to see you there!

About Author

Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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