Love Drinks to launch The Duchess at Imbibe Live

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Location: South Africa

UK distributor for the likes of El Dorado Demerara Rum, Hayman’s Gin and Four Pillars Gin, Love Drinks will launch a new brand to its portfolio at Imbibe Live.

A bottled virgin gin and tonic named The Duchess will be available to taste on 3-4 July and buy from Love Drinks in September.

The South African native, Duchess, was launched in its domestic market last September. It is billed as a non-alcoholic gin and tonic with aromatic botanical extracts to create a sugar-free alternative to alcohol.

With a distinct gin and tonic taste, Duchess is blended with layers of orange peel, allspice, star anise, cloves, and cardamom.

‘The Duchess was created for the conscious consumer – the healthy and discerning individual,’ co-founder Johannes Le Roux, said. ‘In South Africa, as with the UK, more and more people are choosing alcohol-free options, but don’t want drinks that have a high sugar content.  Creating an alcohol and sugar-free drink addresses this need.

‘Obviously the taste was the number one priority – the drink had to taste exactly like an alcoholic version of a gin and tonic – and we tried many variants before going with the liquid we have now.

‘One of our secret ingredients is the botanicals that we add to the tonic water – the botanicals were formulated by my aunt, a local botanist, who often experiments with herbs and botanicals found in South Africa.  Once she added a few drops of the botanicals – we knew that the flavour was perfect.’

The name for the drink is said to come from the people who first produced gin: the Dutch. ‘We wanted to give the drink a regal, premium association, hence the reference to royalty,’ Le Roux added.

Kirsty Loveday, chief executive of Love Drink, added: ‘Increasingly, we are seeing that people are becoming sober curious.

‘At Love Drinks, we felt that there was an opportunity to bring into our portfolio a great tasting drink that addressed that rise.  Once we tried The Duchess, we knew that it would be a perfect addition and a viable option for those choosing not to drink alcohol, whatever their reason.’

Imbibe Live logo While you’re here…

Have you registered for the on-trade’s favourite drinks show yet? Imbibe Live is taking place on 3-4 July at Olympia London.
If you don’t already know, Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar will see the industry’s finest come together.
We can’t wait to see you there!

About Author

Holly Motion

Holly is the newest addition to Imbibe team. With just over three years’ global drinks writing experience, the UK on-trade now has her undivided attention. She's partial to a Bramble or a peated whisky, and says the list of wine favourites is far too long to list. She's in the right place.

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