A new look for Fentimans: the 250ml slim can

Location: UK

Iconic bottled beverage Fentimans is getting a revamp, launching its four most popular flavours in 250ml slim cans.

The botanically brewed cans are available in Rose Lemonade, Curiosity Cola, Wild English Elderflower and Cherry Cola to the on-trade, and in travel hub retailers such as Upper Crust, Caffè Ritazza and Camden Food Hall across sites including Heathrow airport and Kings Cross Station.

‘Fentimans has evolved as a company, in the early 20th century, our drinks were delivered in stone jars, affectionately called “Grey Hens”, now we provide beverages in our iconic glass bottles and have now delivered the world’s first ever range of botanically brewed beverages in cans; it is another innovation we are proud of,’ said marketing director Andrew Jackson on the launch.

‘Creating cans will make our drinks accessible in areas where glass is not permitted, which was the next logical step for the brand, we also enjoy giving our consumers more opportunities and occasions to taste our much-loved and exquisitely crafted drinks.

‘We hope to see our customers drinking the cans on the move, at coffee shops or when having a summer picnic. The quality of flavour on offer is uncompromised and we’re sure our customers will love them.’

A fifth flavour of Sparkling Lime and Jasmine is also coming soon…

About Author

Isabella Sullivan

Joining the Imbibe team in 2016, Isabella worked as a health and food writer before turning to her true passion – drinks. The self-confessed love of her life is gin, but is also particularly draw to the dark side, favouring dark rum and Japanese whisky. She is on the hunt to find the perfect Espresso Martini, something documented on her Instagram and Twitter pages.

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