Fever-Tree releases first cola

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Location: England

5696_Fever Tree_200ml_Cola_Wht_02Fever-Tree is making a strong play for mixer domination with the launch of its first cola.

The new Madagascan cola is designed to be paired with dark spirits – something only previously covered by its ginger beer and ginger ale.

The new cola is made with all natural ingredients such as Nigerian kola nut, Indonesian cassia, Mexican lime and Madagascan vanilla. The flavours have been specifically chosen to mix well with rum, bourbon, and whisk(e)y – as Fever-Tree believes other soft drinks overpower those spirits.

In keeping with the trend for cleaner drinking, the Madagascan cola is free from artificial sweeteners, preservatives and phosphoric acid.

Along with the launch of its new cola, Fever-Tree will also be offering bespoke drinks menus for venues looking to give their sales a push – in the same vein as its G&T menus. Designed to highlight bar’s premium dark spirit selections, the Winter Drinks menu will feature serves such as a Cuba Libre twist. To enquire about getting a Winter Drinks menu created for your bar, contact Fever-Tree.

Fever-Tree Madagascan Cola is available to the UK on-trade from mid-September in 200ml glass bottles.

£12-14 (ex VAT)/24 x 200ml, Fever-Tree, 020 7349 4922

About Author

Isabella Sullivan

Joining the Imbibe team in 2016, Isabella worked as a health and food writer before turning to her true passion – drinks. The self-confessed love of her life is gin, but is also particularly draw to the dark side, favouring dark rum and Japanese whisky. She is on the hunt to find the perfect Espresso Martini, something documented on her Instagram and Twitter pages.

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