Luscombe Drinks adds three tonics to its range


Monday’s scorcher was as good a time as any to launch premium natural tonics. Luscombe Drinks opted to unveil three: Devon Tonic Water, Elderflower Tonic Water and Grapefruit Tonic Water.

All three tonics are said to be perfect served on their own or with one of the many (many) craft gins on the market.

‘Given the phenomenal rise in craft spirits, we have had a number of requests from our trade customers for a range of super-premium tonics that will enhance – rather than compete with – the complex flavours of these artisan spirits,’ Gabriel David, chairman and founder of Luscombe Drinks, said.

‘Using natural Devon spring water, we have developed tonic water recipes with very distinct yet subtle flavours. Furthermore, we have increased the carbonation, helping to maximise the flavours of the spirit for a truly delicious drinking experience.’

The traditional Devon Tonic Water is given a boost with the zingy citrus taste of Japanese yuzu, a rare and expensive citrus fruit that (fun fact) has three times more vitamin C than a lemon.

David added: ‘We are also seeing an increase in the number of consumers ordering tonic water instead of the usual draught soft drinks. Tonics deliver a drier, more complex flavour – and this range has been created so that each flavour is delicious served on its own over crushed ice.’

Available in 20cl bottles, with a recommended retail price of £1.20 per bottle, the three new tonics add to Luscombe Drinks’ existing range of 23 bubblies, fruit crushes, juices, traditional soft drinks, ginger beers and a cider.

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With a core team that includes Chris Losh, Miranda Fitzgerald, Laura Foster, Holly Motion and Isabella Sullivan, plus an impressive roster of columnist bartenders, sommeliers and specialist journalists, Imbibe collectively boasts hundreds of years of on-trade drinks industry experience and knowledge.

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