Schweppes launches biggest investment in 200 years

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Tonic and mixers brand Schweppes has launched premium range, Schweppes 1783, in what it has called its biggest GB investment in its 234-year history.

Schweppes Classic Line upThe five-strong mixer range includes: Crisp Tonic Water, Light Tonic Water, Golden Ginger Ale, Salty Lemon Tonic Water, and Quenching Cucumber Tonic Water.

A bottle redesign across the range will see a new skittle-shape package modelled on the original pack design from 1783.

The brand, owned by Coca-Cola European Partners (CCEP), says the launch will be supported by a £6.6million integrated marketing campaign.

‘We have taken the time to seek guidance from mixologists and drinks experts to create this distinguished range of mixers that will appeal to new age of mixer drinkers that are keen to discover new taste combinations,’ Simon Harrison, customer marketing director GB at CCEP, said.

‘Schweppes is an iconic brand with a strong British heritage, and 2017 marks a new chapter in the brand’s long and impressive history. Our new signature shaped skittle bottle will provide a premium exterior to the popular liquid and effervescence bottled inside. In short, the last quarter of 2017 is going to be massive for the Schweppes brand.’

The new Schweppes skittle bottle – rolled out this month – is being revealed for the first time at London Cocktail Week, where the brand has a multi-storey lab room from the 1800’s at the Cocktail Village in Spitalfields Market.

The Schweppes 1783 range will be available in the 200ml pack only.

 

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Claire Dodd

As a freelance journalist, Claire has written about pretty much any topic you can imagine, from which are the best sausages, to how to flood-proof your home. However, her writing on drinks began when she landed a job as a features writer for the Publican magazine in 2007. Adjusting to a lifestyle of sampling the best drinks from around the world was tough, but someone had to do it. Having left the title in 2011, today Claire focuses on drinks and travel writing for both consumer and trade titles. Aside from searching the globe for the best drinks, and the nicest spots to consume them, she also judges global brewing competitions and keeps an eye on the business moves of the on-trade.

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