He’s partway through telling us how to start a craft liquor brand from scratch and now Philip Duff’s making good on his word and launching Old Duff Genever.
Sadly, it’s not in the UK for the time being but the spirits and bartending cocktail educator has unveiled his Old Duff Genever and limited-edition Single Malt 100% Maltwine to the US.
Duff’s creation is said to be the only Dutch genever available in New York which is 100% milled, mashed, fermented, distilled and bottled in Holland, by a family-owned distillery which has been crafting genever since 1777.
Made with two-thirds rye grain, one-third malted barley, and fermented for five days, the genever is bottled at 40% abv and contains no added sugar.
‘It’s really exciting for the category of genever to be expanding in the US market, especially with a true and classic real Dutch style such as Old Duff,’ Jillian Vose, beverage director at Dead Rabbit, said. ‘It’s delightful to drink on its own, but I can’t wait to start experimenting with Old Duff genever in cocktails.’
‘These days, we rarely see a new product that actually fills a void,’ Meaghan Dorman, bar director of the Raines Law Room, Dear Irving and The Bennett, added. ‘Bartenders love to introduce guests to new products and flavors, and the malt body and full botanical flavor of Old Duff Genever certainly fits the bill.’
Not only does it fit the bill, it also gives back to the bartending community as $1 from each bottle sold will be donated to charities directly benefiting bartenders. The United States Bartenders Association Bartenders Emergency Assistance Program, a registered charity which helps bartenders with unexpected expenses due to sudden or catastrophic life events, has been named as the inaugural charity.
‘Recent natural disasters have left bars destroyed, homes ripped apart, bartenders without jobs and a severe loss of hope,’ USBG national president Pamela Wiznitzer, said. ‘Mr. Duff has always recognised that the true heartbeat of the beverage industry stems from the bartenders and is committed to aiding those in need during these trying times.
‘The USBG Charity Foundation is honoured to be the recipient of the donation from the first 12 months of sales of Old Duff Genever (500 botttles). 100% of the money donated to this fund is given to USBG members who need emergency funds and relief.’
Missed one of Phil Duff’s series? Catch up on the rest here:
Philip Duff: Starting craft liquor brands part 2
Philip Duff: How to start a craft liquor brand part 3