New look for Woodford Reserve

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Woodford Reserve Bourbon is unveiling a new look for its family of products in the UK this month, in line with changes already made in its home market of the US.

The alterations to the Brown-Forman-owned range include a complete redesign for Woodford Reserve Double Oaked, which is produced using a ‘finish’ in a heavily toasted and lightly charred second barrel. The new look includes a shorter, wider bottle shape with a heavy glass base.

Other products in the Woodford Reserve range will have a more ‘discreet’ reworking, including ‘new premium bottle structures’, a wraparound label and copper foil with a matte finish.

The new bottles will be rolled out across the UK from September.

Brown-Forman, 020 7478 1300

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Richard Woodard

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