New look for Woodford Reserve


Woodford Reserve Bourbon is unveiling a new look for its family of products in the UK this month, in line with changes already made in its home market of the US.

The alterations to the Brown-Forman-owned range include a complete redesign for Woodford Reserve Double Oaked, which is produced using a ‘finish’ in a heavily toasted and lightly charred second barrel. The new look includes a shorter, wider bottle shape with a heavy glass base.

Other products in the Woodford Reserve range will have a more ‘discreet’ reworking, including ‘new premium bottle structures’, a wraparound label and copper foil with a matte finish.

The new bottles will be rolled out across the UK from September.

Brown-Forman, 020 7478 1300

About Author

Richard Woodard

A trained newspaper journalist, Richard Woodard has been writing about wine and spirits since 2000, including stints as editor of Wine & Spirit International, The Drinks Bulletin and The Spirits Business. He is a regular freelance contributor to a wide range of trade and consumer drinks magazines and websites, including Imbibe and sister title Square Meal, and is currently involved in the imminent launch of, a new website devoted to Scotch whisky.

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